15 Tips to be a Successful Email Marketer

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Tip #1: To avoid having your email marked as spam, keep clear of words such as ‘Free’, ‘$$$’, ‘Save’ and ‘Discount’ in your subject line.
 
Email marketing as many of us know can be a powerful and inexpensive method of reaching our most active potential and/or existing customers. It can boost not only our direct sales but also our credibility and referrals.
 
One of the major benefits of email marketing is that email is free, but obviously, this is the same reason that spam has become so popular and so frustrating. With spam comes spam filters and with spam filters comes the blocking of legitimate email.
In this article, I’ll describe the basic steps you can take to help reduce the number of emails you send out that get blocked by spam filters — hopefully resulting in a more rewarding marketing effort.
 
Tip #2: For maximum click-thru rates when creating HTML emails, make sure your links are blue, underlined and optionally bold.
 
Both web pages and emails can contain alot of text and graphics, and this sometimes makes it harder to get your subscribers to perform a certain task, such as clicking on a link to see your special offers.
Numerous research papers tell us that the majority of Internet users respond better to a plain, bold, blue text link — such as this — as opposed to a banner or button. So, if you’re going to include links in your emails, make sure they are bold, blue and underlined. This will mean that more subscribers click through, meaning more conversions/sales for you.
 
Tip #3: Using personalization in your emails (such as ‘Hi John’ instead of ‘Hi there’) will increase your open rate by up to 650%
 
Collecting your visitor’s email address is fine, but what about when you want to personalize your email communications? That’s where custom fields come in. Custom fields allow you to collect additional pieces of information from your contacts, such as name, age, sex and location. In this article, we’ll look at a simple example of using custom fields to improve email response rates.
 Tip #4: Always make sure you include an unsubscribe link. You can do this by adding the text %%UNSUBSCRIBELINK%% anywhere in your email.
 
If you want to grow your mailing list, then there are 2 things that you absolutely must have: a double opt-in process, and a quick way to unsubscribe. In some countries, it’s actually mandatory by law that every email has an unsubscribe link in it. The unsubscribe link should take the recipient directly to a page where they are then removed — courteously — from your mailing list.
Tip #5: To reduce the number of bogus email addresses in your contact list, always use a double opt-in subscription system.
 
Don’t get accused of spamming — always, and I mean always use a double opt-in confirmation process. Double opt-in means that after your visitor initially enters their email address to subscribe to your list, you should then send them a “confirmation” email. This email should contain a special link back to your email marketing program, which will then verify that this visitor did indeed sign up to your mailing list.
Tip #6: The best days to send a marketing or sales email to your contacts has been proven to be Tuesday and Wednesday.
 
Studies conducted by online research analysts have shown that the best days to perform a mail-out to your list are Tuesday and Wednesday, as this is when people are more receptive to communication. This means that they are more likely to read your content and click on links, meaning more sales.
 
On Mondays, everyone is still recovering from a hectic weekend. On Thursday and Friday, people are already too busy looking forward to the weekend. We’ve actually experimented with this and received the best results by sending out emails at around 2-3pm (American Pacific Time) on a Wednesday.
Tip #7: Why not setup an autoresponder to send to your contacts 1 hour after they signup. You can use it to tell them more about your company, products or services.
 
An autoresponder lets you send an email to your subscribers a specific number of hours or days after they have subscribed to your mailing list. For example, if John signs up to your mailing list today, you can create an autoresponder to automatically send a welcome email to him 24 hours after he subscribes.
 
Autoresponders are often called the “marketer’s dream tool”, and in this article, I’ll show you how to setup a basic autoresponder to send an email to your subscribers 24 hours after they join your mailing list.
 
Tip #8: Keep the theme of your email campaigns consistent. Create a text or HTML template and use that template whenever you create a new email.
 
If you’re running a newsletter or frequent email publication, make sure you keep the look and feel consistent from issue to issue. By keeping the look and feel consistent, you help to maintain and strengthen your brand and your image to your subscribers, which again will make it easier to close sales when you need to.
 
Create a template for your newsletter and whenever you need to create a new issue, use that template as the basis for each issue.
 
Tip #9: For best results when sending recurring email campaigns, always send it on the same day at the same time. For example, every 2nd Wednesday at 3 pm.
 
When sending an email to your subscribers, always make sure that it’s sent on the same day, at the same time. For example, every Wednesday at 3 pm. Your subscribers will come to “expect” your email to arrive in their inbox on the same day at the same time every week, meaning that they want to read your content and are generally more receptive to any special offers or promotions you may include.
Tip #10: Make sure your subject line is persuasive and catches your readers attention. Instead of using something like ‘OurSite Newsletter Issue #1’, use a benefit, such as ‘OurSite Newsletter: 10 Tips for Financial Freedom’.
 
Just like a direct sales letter, the subject line of your email is usually the most important part of getting your readers to actually read your email. If you have a compelling subject line the chance of your email improves dramatically.
 
According to a recent MarketingSherpa.com survey, 40% of email marketers said testing changes to just their subject line had a high impact on their return on investment (ROI). 45% said subject line changes accounted for a medium ROI and only 15% said that testing changes to their subject line result in a low ROI.
Tip #11: If running a newsletter, offer your customers a free bonus (such as an eBook or special report) for signing up. Then, create an autoresponder to email them a link to that bonus 1 hour after they subscribe.
 
Free is overused these days, especially on the Internet. However, if you’re looking to grow your subscriber list, then create or source a product of value to your visitors (such as an eBook or discount coupon) and offer it to them for free when they signup for to receive your newsletter.
 
To make sure they don’t simply type any email address into your subscription form, setup an autoresponder to send them the free bonus 1 hour after they subscribe.
 
Tip #12: Always have some interesting content at the top of your email, as this is the part that will show in the preview window of your client’s email program, such as MS Outlook.
 
Popular email clients such as MS Outlook show a preview of an email when it’s selected in your inbox. Always have some interesting content at the very top of your email, as this is the part that will show in the preview window of your subscriber’s email program. If it’s interesting enough, then your subscriber will open your email and continue on reading.
Tip #13: Try using different wording for links in your marketing emails. Then, click on the stats button above to track which links received the most clicks and use them for future campaigns.
 
When creating marketing emails, try using different text for both content and links. Also, try re-positioning images such as logos and buttons. After sending about 3 different emails, compare the click-thru stats and see which one worked best. Now, when you need to send marketing emails in the future, you know that you will be sending the right mix of content and images that will attract the most click-throughs, and ultimately the most sales.
 
Tip #14: Setup an email-based course for your contacts. To do this, simply create a series of autoresponders (for example, 5) containing unique content. Then, schedule the first one to go out after 24 hours, the second after 48 hours, etc.
 
Add value to your website, build trust in your visitors, establish your credibility and collect more subscriptions to your mailing list by setting up an email-based learning course. To do this, simply create a series of autoresponders (for example, 5) containing unique content. Then, schedule the first one to be sent after 24 hours, the second after 48 hours, etc..
 
Tip #15: Always include a signature at the bottom of your emails. You can use your signature to link back to your website, and even to your other products. Here’s a sample signature: Regards, John Doe. President – Company XYZ. Visit our website at www.companyxyz.com
 
Always include a signature at the bottom of your emails, as it’s one of the easiest ways to attract more traffic to your website. This signature should include your personal details, your company details, and an unsubscribe link. You can use your signature to link back to your website, and even to other products. Here’s a sample signature:
Regards,

John Doe.

President – Company XYZ.
Visit our website at http://www.companyxyz.com
Unsubscribe from this newsletter at http://www.companyxyz.com/unsubscribe…
 
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